Why
it's important
Pricing is one of the key means of increasing revenue on the railway. The calculation of the revenue effect of pricing strategy is also a key input into Train Operating Company (TOC) budgets, business plans and franchise bids.
How we can help
We can advise you on the best way to increase yield while still keeping average fares changes within the constraints of fares regulation. We can also build simple models to calculate how much different pricing strategies will increase your revenue.
Who we've helped already:
| • | Pricing strategies (including evaluation of options) for two major franchise bids | |
| • | Fares optimisation studies for two TOCs. Each of these studies resulted in significant revenue gains to the TOC compared with less sophisticated strategies. | |
| • | Pricing strategy for three London and South East TOCs. |
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Copyright Line by Line 2006