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Evaluation of New Products and Services
Why it's important
Companies in the rail sector need to evaluate new products, technology and services; first to determine whether they should be introduced at all and second, once introduced, to evaluate their effect on "the bottom line".

How we can help
We can provide analysis in this area through the use of industry benchmarks, survey data and techniques such as "control flow analysis", to provide estimates both before and after introduction. Line by Line Ltd. is an associate member of the Passenger Demand Forecasting Council and thereby keeps up to date with the latest industry recommendations on assumptions such as elasticity.

Who we've helped already:
We have extensive experience of evaluation, both the "before" and the "after", including:

  Revenue effects of the introduction of the new Peak Day Travelcard
  Revenue impact from the introduction of ticket gates
  Revenue effects of proposed Carnet and leisure tickets


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